women CEOs

CEOs on Twitter

CEOs on social media, Executives use of social media, Lists, Research, Social CEOs, Twitter, Uncategorized

MK-BX464A_CEOTW_G_20120925180459Our new research on social CEOs around the world has received very quite good coverage. I think there is an inherent interest in social CEOs, whether your CEO is social or not. One fact is clear — employees/executives want their CEOs to be social. Over 7 out of 10 told us so. It is the future.

I was delighted to see the blog post in Huffington Post this week by the CMO and Chief Customer Officer of Enterasys Networks, Vala Afshar, on our research although I can’t figure out for the life of me why he did not mention our name, Weber Shandwick. He correctly cited our research but there was no mention of us.

But moving on since I am forever grateful, Afshar provides a list of 50 social CEOs that have been recommended to him or he follows. They are active, engaging and have something meaningful to say. Here is the list below. What intrigued me was that of the 50, only 4 were women. I was disappointed that not more women are tweeting up a storm but because they had to be a CEO, there’s far fewer to pick from. That’s the catch. I thought it might be interesting to look at what these four women are tweeting about.

#19, Charlene Li, Altimeter, @charleneli (In her recent posts, Charlene Li, CEO of a social media/digital consultancy, talks about a webinar she is hosting, her entry of a blue cheese walnut sour dough bread at the San Mateo County Fair, a report by a colleague on the Collaborative Economy, the weather, layoffs at Zynga and how they need to go mobile). Has 85,500 followers.

#24 Wendy S Lea, Get Satisfaction, @wendyslea (In her recent posts as CEO of GetSatisfaction, a customer community management company, Lea refers to articles, thanks a publication for naming her as one of the most influential women in San Francisco, mentions partners, praises people for getting jobs done well). Has 5,000 followers.

#29 Marissa Mayer, Yahoo, @marissamayer (In her recent posts, the CEO of Yahoo, thanks someone for completing a job, talks about the Tumblr acquistion, shows a photo of Pinata cookies for her birthday, invites people to a charter school event and thanks David Pogue for his positive review of Flickr ). She has 349,500 followers.

#39 Michelle Rhee, StudentsFirst, @michellerhee (As CEO of Studentsfirst, a public education reform movement and consultancy, Rhee sends her condolescenses to Santa Monica shooting victims, informs people of where she is speaking about education reform, defends the Chicago public education school system and Mayor Rahm Emanuel, references articles and discussions on public education reform). Has 52,000 followers.

Here is Vala’s list of the top 50 CEOs on Twitter….

  1. Marc Benioff, Salesforce.com – Twitter: @benioff
  2. Richard Branson, Virgin – Twitter: @richardbranson
  3. Bill Gross, IdeaLab – Twitter: @bill_gross
  4. Chris Brogan, Human Business Works – Twitter: @chrisbrogan
  5. Brian Solis, Altimeter – Twitter: @briansolis
  6. Jon Ferrara, Nimble – Twitter: @jon_ferrara
  7. Mark Cuban – Twitter: @mcuban
  8. Gary Vaynerchuk, Vaynermedia – Twitter: @garyvee
  9. Jack Dorsey, Square – Twitter: @jack
  10. Aaron Levie, Box – Twitter: @levie
  11. Steve Case, Case Foundation – Twitter: @stevecase
  12. Ray Wang, Constellation Research – Twitter: @rwang0
  13. Roman Stanek, GoodData – Twitter: @romanstanek
  14. Peter Cashmore, Mashable – Twitter: @petercashmore
  15. Steve Forbes, Forbes – Twitter: @steveforbesceo
  16. Tim O’Reilly, O’Reilly Media – Twitter: @timoreilly
  17. Elon Musk, Tesla and SpaceX – Twitter: @elonmusk
  18. Brian Halligan, HubSpot – Twitter: @bhalligan
  19. Charlene Li, Altimeter – Twitter: @charleneli
  20. Donald Trump, Trump Organization – Twitter: @donaldtrump
  21. Michael Dell, Dell – Twitter: @michaeldell
  22. Peter Aceto, ING Direct – Twitter: @CEO_INGDIRECT
  23. Andrew Grill, Kred – Twitter: @andrewgrill
  24. Wendy S Lea, Get Satisfaction – Twitter: @wendyslea
  25. Bill Gates, Bill & Melinda Gates Foundation – Twitter: @billgates
  26. Shervin Pishevar, Sherpa Foundry – Twitter: @shervin 
  27. Micky Arison, Carnival – Twitter: @mickyarison
  28. Mark Fidelman, Evolve – Twitter: @markfidelman
  29. Marissa Mayer, Yahoo – Twitter: @marissamayer
  30. Rupert Murdoch, News Corporation – Twitter: @rupertmurdoch
  31. Aneel Bhusri, Workday – Twitter: @aneelb
  32. Mark Bertolini, Aetna, – Twitter: @mtbert
  33. Kevin Rose, Google Ventures – Twitter: @kevinrose
  34. Bryan Kramer, PureMatter – Twitter: @bryankramer
  35. Dennis Crowley, Foursquare – Twitter: @dens
  36. Dick Costolo, Twitter – Twitter: @dickc
  37. David Morin, Path – Twitter: @davidmorin
  38. Jeffrey Joerres, Manpower – Twitter: @manpowergroupjj
  39. Michelle Rhee, StudentFirst – Twitter: @michellerhee
  40. Ryan Holmes, HootSuite – Twitter: @invoker
  41. David Karp, Tumblr – Twitter: @davidkarp
  42. Drew Houston, Dropbox – Twitter: @drewhouston
  43. Jeff Weiner, LinkedIn – Twitter: @jeffweiner
  44. Jeremy Stoppelman, Yelp – Twitter: @jeremys
  45. Daniel Ek, Spotify – Twitter: @eldsjal
  46. Gary Knel, NPR – Twitter: @NPRgaryknell
  47. Jack Salzwedel, American Family Mutual Insurance Group – Twitter: @amfamjack
  48. Jonah Peretti, BuzzFeed – Twitter: @peretti
  49. Andrew Mason, Former CEO of Groupon – Twitter: @andrewmason
  50. Hikmet Ersek, Western Union Company LLC – Twitter: @westernunionCEO